Manager, Market Insights Food Processing & Manufacturing

Job Title:
Manager, Market Insights Food Processing & Manufacturing
Job Location:
Midwest
Relocation:
Yes
Position Level:
Manager
Position Report To:
Sr Manager
Position Responsibilities:

As the key strategic business partner and Market Insights leader for Innovation you will have the opportunity to directly impact growth of this fast-growing nutrition market. In this role you will be responsible for guiding guide innovation strategy across multiple brands.

 

WHAT YOU’LL DO

Candidate must be analytical, resourceful, and detail orientated.  Proven track record of excelling in fast-paced environments and being able to manage among various internal and external stakeholders are critical to success.  Key responsibilities include:

 

Insights that Create Value:

  • Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
  • Listen and learn externally. Mine, uncover and communicate best practices internally
  • Lead learning plan development in line and right sized to deliver business strategies and goals

Be a Consumer Champion:

  • Keep the organization in touch with needs across core consumer segments
  • Create an innovation rhythm that addresses unmet needs, purchase barriers and is ahead of trends
  • Champion brand health and equity fundamentals, tracking performance vs. goals with advertising agency partners.

Collaborate for Business Success:

  • Be flexible and creative to adjust to changing priorities and business challenges.  Deal with ambiguity, while showing strong drive for results and project leadership skills
  • Be accountable for business goals identifying share & other topline building opportunities
  • Identify and enable key business drivers of growth and trial.

Manage Capabilities:

  • Nurture supplier relationships and manage research budget effectively.
  • Stay on the leading edge of research systems and capabilities. Simplify processes.

 

 

Percent Travel:
Direct Reports:
Yes
Experience Required:

EDUCATION AND EXPERIENCE YOU’LL BRING

Bachelor’s Degree, Master’s preferred

 

TRAINING & EXPERIENCE REQUIRED:

  • 5+ years of medical or consumer market research, advertising, and/or marketing experience. Cross-functional experience preferred. 
  • Consumer Products Goods or Health Products experience desirable. 
  • Proficient with innovation and custom research methods for CPG products required, both qualitative and quantitative
  • Strong analytical skills
  • Ability to lead and manage multiple projects and work effectively with multiple teams with proven ability to build effective partnerships with teams
  • Excellent communication and interpersonal skills.
Education Required:
BS/BA
Other Remarks: