Brand Manager – updated Household Products

Job Title:
Brand Manager – updated Household Products
Job Location:
Relocation:
Position Level:
Manager
Position Report To:
VP
Position Responsibilities:

In this newly added role, the Brand Manager is responsible for setting, implementing, and managing the sales and marketing strategy for mass retail and specialty retail distribution customers.

·         Drive a dynamic process for planning and managing various brand business opportunities on a national level that generates sales

·         Act as a central lead for brand business opportunities, including - gathering inputs, analyzing external environments, building contacts/networks to support and grow retail (craft/DIY) network business

·         Have a strong understanding of retail KPIs, report generation, and analysis for tracking business performance 

·         Collaborate across business functions and brands (marketing, product development, customer service, finance, legal, operations, Human Resources, etc.) to gather the correct information, pressure test business cases, co-create deliverables, accelerate execution and unlock value

·         Develop, maintain, and foster relationships and expectations with Mass Retail and Specialty Retail customers

·         Provide support for growing international sales efforts

·         Drive branding initiatives for current and new products

·         Effective at building relationships, collaborating, and influencing others; experience working with large customers, senior executives, and cross-functional teams within a retail supply chain environment

·         Deep expertise in strategy and planning as well as the sales/marketing 

·         Other duties, as assigned

Percent Travel:
Direct Reports:
Yes
Experience Required:

·         Bachelor’s degree in sales/marketing (preferred)

·         5+ years total work experience in e-commerce and retail relationships

·         Knowledge of Facebook, Amazon, Google Ads & Reporting

·         Experience forecasting & budgeting across multiple channels/platforms - Inventory Management experience is a plus

·         Understanding of email, text, web marketing, or analysis of reporting at a minimum

·         Basic Understanding of SEO/Content Requests

·         Basic Understanding of shipping/freight- International experience a plus

·         Strong analytical and financial skills as applied to a marketing organization

·         Can work effectively across a geographically dispersed team

·         Strong communicator, able to convey complex ideas in a clear, concise manner verbally and in writing

·         Strong ROI focus and ability to articulate goals and results

·         Entrepreneurial self-starter who enjoys working in a fast-paced, innovative, high-growth environment

Education Required:
BS/BA
Other Remarks: