eCommerce Marketing Manager Personal Care / HBC / Cosmetics

Job Title:
eCommerce Marketing Manager Personal Care / HBC / Cosmetics
Job Location:
Northeast
Relocation:
No
Position Level:
Manager
Position Report To:
Sales Director of Ecommerce & Omni Channel
Position Responsibilities:

The primary responsibilities of this role, eCommerce Marketing Manager, are:

Collaborate with eCommerce Sales Team to drive online market share through development and execution of annual eCommerce marketing plans. 

  • Lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon.com, Walmart.com, and Instacart
  • Lead eCommerce agencies on strategy development and collaborate on campaign execution search, display, and online video campaign launches with a high level of attention to detail to ensure reporting and measurement accuracy
    • Build a clear targeting strategy (based on identified consumer and category insights)
  • Lead relationships with the partnering media groups at Amazon Advertising, Walmart Media Group, and Instacart
  • Collaborate cross functionally with brand marketing and digital shelf team to establish multiple touch points within and outside the eCommerce sites to maximize conversion rates.
    • Support New product launches with integrated eCommerce marketing plans
  • Direct continuous improvement of daily and weekly optimizations that can be applied portfolio-wide to generate year on year market share growth from eCommerce media investment
    • Troubleshoot and escalate campaign launch and management issues
    • Pilot complementary new tactics and share proof of concept that can be scaled up quickly.
  • Monitor consumer and competitive landscape for trends and digital best practices.  Share best eCommerce media practices across marketing teams and external agencies



Percent Travel:
Direct Reports:
Yes
Experience Required:

Required Qualifications:

  • Bachelor’s degree with 3+ years of Digital Marketing Experience, preferably in CPG Industry.
  • At least 2 years’ experience managing a major eCommerce media platform (Ex. Amazon AMS Portal, Amazon DSP Portal, Walmart Product Search, Instacart Search); Experience with Profitero, One Click Retail is a plus.
  • Experience managing significant ecommerce media budget spends
  • Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals;
  • Successful track record of creating KPIs and achieving performance marketing goals
  • Experience with a variety of targeting tactics including: site retargeting, lookalike modeling, and search retargeting, with an understanding of how to leverage them to achieve business goals;
  • Exceptional verbal, written, and presentation skills; Ability to support POVs with solid rationale
  • Proven ability to work quickly and decisively to meet deadlines and troubleshoot issues independently
  • Ability to analyze and draw meaningful and actionable insights from data
  • Strong project management skills; Detail-oriented and able to coordinate multiple projects
  • Proactive self-starter but proven ability to work with and influence cross-functional teams

 

Education Required:
BS/BA
Other Remarks: