Shopper Marketing Manager Food Processing & Manufacturing

Job Title:
Shopper Marketing Manager Food Processing & Manufacturing
Job Location:
Position Level:
Position Report To:
Sr Brand Manager
Position Responsibilities:
WHAT YOU'LL DO Brand Management: • Be the voice of the Shopper in all Brand meetings. • Responsible for bringing shopper strategy and retail marketing ideas to the brand teams. Bring perspective that will help shape the brands initiatives and go to market strategies • Responsible for integrating Shopper into all brand planning session and potentially innovation/ideation meetings • Lead the development of Shopper insights, barriers and communication strategies and gain alignment with the Brand team. Provide early in their planning process (and to be included in briefs) • Responsible for involving the Shopper agency with the Brand agency at the point of Briefing. • Responsible for provide the Brand team your Shopper Campaign / messaging recommendation • Go-to person for the Brand for any/all Shopper Marketing requests or questions Shopper Management: • Work with the Field Shopper Marketing teams and Shopper & Category Development to identify high level shopper insights (what behaviors do we need to address to accomplish growth plan) • Lead the development of the Shopper brief (integrated into Brand brief) to lead the agency development in National Shopper Marketing campaigns (based off Consumer Campaign). Hand-off to the Field Shopper Marketing teams for further development. • Collaborate with the Field and agency to develop Shopper claims/messaging and gain approval via MLR • Lead and manage Shopper claims/messaging document and ensure Field team is utilizing • Lead the discussion with the Field Shopper teams on: marketing plan revisions and incremental asks. Work with Brand and Sales development to review the incremental asks and provide revisions, approval, or denials to the Field teams • Own the Brand Shopper Marketing calendar • Point person for the Field Shopper Marketing team on any Brand questions or needs Agency: • Integrate the Shopper Marketing agency with the IAT and the Brand team in the initial planning phase • Responsible for Shopper agency to provide Shopper campaign/concept ideas to lead brand agency • Initiative and review agency creative and provide Brand a recommendation • Manage agency relationship with the Brand agencies and Field Shopper Marketing team
Percent Travel:
Direct Reports:
Experience Required:

EDUCATION AND EXPERIENCE YOU'LL BRING Required • Bachelor's Degree required with 5+ years in marketing or shopper marketing role (client side or agency) in CPG industry • Knowledge of Brand Management, Sales and Retail Marketing • Demonstrates strong leadership and communication skills • Ability to present and influence others, including Brand and Field Sales leaders • An understanding of Consumer/Shopper, using analytical skills and insights

Education Required:
Other Remarks: