Ecommerce Marketing Manager Craft / Art

Job Title:
Ecommerce Marketing Manager Craft / Art
Job Location:
Position Level:
Position Report To:
Position Responsibilities:

The E-Commerce Marketing Manager plays a pivotal role in driving online sales growth through the website for B2C and B2B channels.  This role is responsible for developing and executing an e-commerce strategy to drive customer acquisition and retention, sales revenue growth, and profitability for Craft and DIY products with a portfolio of iconic national brands.


Primary Responsibilities:  

  • Platform Management:  Manage conversation from the current platform to the start-up of the new platform in 2024 and ongoing day-to-day operations once live, ensuring a seamless customer experience.
  • Merchandising Strategy: Customer-aligned vision for product categorization, content updates, and optimization of content and product pages for SEO and user experience.
  • SEO and SEM Management:  Manage the optimization of the site to secure traffic from organic search and bring traffic and visibility from both organic and paid search.
  • Customer Acquisition, Engagement, and Promotion:  Develop and implement strategies to acquire and promote customer loyalty and sales conversion via personalized marketing strategies.
  • Digital Campaign Strategy and Execution – Create well-planned campaigns and coordinated efforts for product promotions, entailing SEO, Pay-Per-Click, social media, email, and content marketing.
  • User Experience and Customer Journey:  Monitor, optimize, and continuously improve the customer journey to satisfy customer needs, seeking project inspiration and purchase. 
  • Data Analysis:  Analyze performance metrics and data, identifying trends and insights to increase site traffic, conversion rates, average order value, overall revenue, and site profitability.
  • Collaboration:  Work closely with cross-functional teams in marketing and sales to create customized content and promotions, add new products, and develop marketing campaigns to align with overall strategy, producing a best-in-class experience for both B2C and B2B customers.  Work with customer service, IT, and operations to ensure seamless customer experience from first contact to order delivery.
  • Industry Best Practices – Ensure the website complies with appropriate laws and regulations.
  • Budget Management:  Ensure efficient, cost-effective spending and management of department resources and budget to optimize return on investment.   
  • Timeline Management:  Ensures projects and milestones are met and delivered on time and budget.
  • Visual Strategy:  Align the website with the organization's brand strategy and standards.
  • Trends:  Stay abreast of industry trends, competitor activities, and emerging technologies to implement innovative e-commerce marketing strategies and tools.


Percent Travel:
Direct Reports:
Experience Required:
  • Education: Bachelor's degree in marketing or business, specializing in Digital Marketing, with 5 years or more of website management and a proven track record of driving sales growth and site innovation.
  • Technical:  Platform experience with Adobe Magento (or Big Commerce), Content Management Systems, and HTML.  Strong knowledge of SEO best practices.  User experience best practices and conversion rate optimization techniques.   Expert with Mac, PC, Adobe Photoshop, Adobe Illustrator and Microsoft Office
  • Leadership:  Strong individual contributor and enthusiastic team leader with a sense of urgency and attention to detail with one direct report and agency partners management.
  • Communication:  Strong communication and collaboration skills to work effectively with cross-functional teams both internally and externally
  • Project Management:  Excellent skills with the ability to prioritize tasks in a fast-paced environment. 
Education Required:
Other Remarks:
Base Salary:
155000 (low): 130000 (high): 175000
Sign on bonus:
Bonus Potential:
Bonus %:
target How Much (low): 5 (high):
Total Estimated Compensation:
Stock Options:
Car allowance:
Other Benefits: