Brand Manager/Canadian Business Personal Care / HBC / Cosmetics

Job Title:
Brand Manager/Canadian Business Personal Care / HBC / Cosmetics
Job Location:
Position Level:
Position Report To:
Senior Director of Marketing
Position Responsibilities:

This position is responsible for leading and managing one or more of our consumer over-the-counter personal healthcare brands as part of the marketing team.  The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective and collaborative teamwork in the following key areas of marketing:

Brand plan development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research.  Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.

Program management and execution - manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.

New product development – utilize consumer-driven insights to drive long-term growth of the brands; translate insights into profitable product innovations; develop selling proposition and sufficient launch support plans to retail.

Market analysis - provide consumption based data analysis for the brand;  provide insight and support to the enterprise to better understand market trends and dynamics; identify opportunities in markets where there are unmet needs.

Business forecasting/results - work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand level P&L focusing on net sales and brand contribution.

 Sales – provide the sales organization with presentation materials for retailer presentations using category management best practices. 

Percent Travel:
Approx. 4 times a year to Canada
Direct Reports:
Experience Required:

 Minimum 5 years of related work experience.

  • Strategic Leadership - ability to drive both short and long-term brand growth and profitability.


  • Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.


  • Superior critical thinking and problem solving - resourceful at achieving objectives/ results despite obstacles.  Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.


  • Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.


  • Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit.  Takes initiative and follows-through on commitments to achieve results.


  • FamiliaritywithCompanysalesandmerchandisingstandards,policiesandprocedures,and competitiveposition.  Knowledgeoftheindustry.  Knowledge of Canadian retailers and experience with broker partners is a plus.


  • Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.


  • Excellent supervisory and leadership abilities.
Education Required:
MBA pref.
Other Remarks:
Canadian experience preferred. If not, should be familiar with the drug channels in U.S.