Digital Content Manager Household Products

Job Title:
Digital Content Manager Household Products
Job Location:
Relocation:
Position Level:
Manager
Position Report To:
Director of Digital Marketing
Position Responsibilities:

The Digital Content Manager will have a history of exceptional e-commerce content concepting and collaborative execution in a CPG environment.  The perfect candidate will be an amazing copywriter, marrying conversion-focused product content with on-brand tone and imagery.  This role requires exceptional project management, communication, attention to detail, and a hands-on approach within our fast-paced, entrepreneurial culture.

 

Key Responsibilities:

  • Responsible to research, brainstorm, concept, and collaboratively executing new digital content across all digital channels.  Primary responsibilities include content for Amazon, E-commerce (ThirdParty.com retail and DTC websites), new product launches, promotions, and videos. 
  • Provide creative and strategic content briefs to guide the Creative team, including copy and imagery suggestions.  Leverage existing brand, product, and copy assets while continually looking for ways to refresh/improve.
  • Project manage assigned projects.  Cross-functionally leads and communicates throughout the Marketing Team to ensure projects are created, routed, reviewed, and completed on time. 
  • Lead assigned content needs for Amazon, DTC websites, and ThirdParty.com retail websites, including above-the-fold and enhanced-brand images and all copy. 
  • Collaboratively lead Marketing calendar brainstorming, planning, brief writing, and content execution, including new product launches, promotions, and cause marketing.  Execute assigned projects collaboratively across the Marketing team.
  • Collaborate with Video Production Manager on script writing and storyboards for videos.
  • Collaborate with the Director of DTC E-commerce to create content for all DTC website and email marketing needs, including promotions, ads, email newsletters/flows, and blogs.  

Percent Travel:
Direct Reports:
No
Experience Required:
  • 2+ years of experience required concepting and executing digital marketing content in a CPG environment.  Experience must be product focused with a strong emphasis on e-commerce conversion and branding. 
  • Exceptional copywriting skills, including impeccable grammar and spelling. 
  • Experience concepting/executing content collaboratively with Creative designers required. 
  • Experience with script writing and videos is preferred, but not mandatory.
  • Experience with Asana and Slack is very helpful.
  • Strong project management, organization, and communication skills.

Education Required:
BS/BA
Other Remarks:
Qualified candidates will be required to submit samples of products listings created on Amazon
COMPENSATION AND BENEFITS:
Base Salary:
80000 (low): 75000 (high): 85000
Sign on bonus:
----
Bonus Potential:
Yes
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
----
Car:
----
Car allowance:
Other Benefits: