Dir. Ecommerce Sales Craft / Art

Job Title:
Dir. Ecommerce Sales Craft / Art
Job Location:
Position Level:
Position Report To:
VP Sales
Position Responsibilities:

Seeking an e-commerce change agent and technician to blaze a path with our key customers that leverage the e-commerce platforms both internally and with Key Accounts such as Amazon, Home Depot, Walmart, etc.


The Director of E-Commerce Sales is responsible for managing and improving all aspects of our online sales and Direct-to-Consumer business in order to maximize the sales and profit growth of this important and dynamic channel. This includes overall strategic planning, key account management, managing content strategies and digital sales campaigns, search engine optimization and marketing, web site design and development, E-Commerce Platforms/Infrastructure Analytics, E-Commerce Financials/P&L, and sales reporting.


The Director of E-Commerce Sales is the primary point of contact within E-Commerce and performs the role of project manager and team lead who evaluates, prioritizes, develops, manages, and implements all E-Commerce Initiatives. We’re looking for an expert who is passionate about analytics, understands how to drive sales online, and can work across a diverse number of brands, product categories, and e-com retailers.


Account Management – Focus directly on sales and profitability growth through management of Amazon.com and other e-commerce accounts and venues. You will make sure all of our products are listed optimally across all platforms.  Manage numerous merchant and vendor relationships to ensure timelines and expectations are being met as it relates to product launches, marketing campaigns, inventory management, and ongoing account management. You will have daily interaction with vendor and seller central and other key account portals. This role will primarily supervise but must also be able to personally upload new items, add enhanced content such as photography and videos, create variation listings, delete items that are non-performers, and discontinued within our system. You will ensure continued customer satisfaction, negotiate trading terms and vendor contracts, and onboard new e-commerce trading partners.

Online sales strategy – Develop and implement an overall online sales strategy that supports sales growth, engagement/conversions across multiple sales channels including B2C, B2B, marketplaces, and our website. Collaborate on maximizing our corporate website for E-Commerce via development and implementation of promotional and sales strategies to maximize growth. Optimize all online content to increase traffic and improve SEO. Analyze site metrics, customer feedback, and other related data to identify opportunities to improve conversion rates, increase item rankings, and drive revenue growth. This is a highly visible role and you will work closely with senior executives and other team members to efficiently integrate our online sales optimization strategies.

Project Management – Work daily with SVP of Sales, Sales Administration, Customer Service, Operations, Marketing team members, and other departments to make sure key e-commerce projects and initiatives are moving forward and are on schedule. Take action to proactively resolve issues and identify improvement. Make sound trade-offs of time, effort, and resources to effectively manage multiple demands. Summarize and disseminate information in a timely manner and thoroughly communicate throughout the organization. The ability to synthesize data to accurately to assess situations and find actionable solutions to keep things moving forward is critical. You must understand the long-term business and financial implications of decisions made.

Digital Marketing strategy – Focus on making sure we are maintaining a good return on investment on all digital marketing campaigns from PPC and other accounts/channel-specific marketing efforts. Serve as the point person in tracking feature performance. Monitor feature/ad orders to ensure that shipments are timely and supportive.

E-Commerce Infrastructure/Technology Strategy – Collaboratively develop our E-Commerce technology strategy and infrastructure required to support our overall E-Commerce initiatives which include, hardware/software, vendor support, ERP integrations, and shopping cart platforms and direct connections to our websites, our direct accounts, and 3rd party marketplaces.

Working with outside vendors – Work with a vast array of outside technology vendors and partners who help support our Digital objectives with regard to analytics, marketplace accounts, credit card processing networks, shipment methods, etc, to find the best solutions to fit our E-Commerce needs.

Reporting & Analytics – Build and maintain a suite of analytics tools, to track website performance and sales while maintaining separate P&L for the E-Commerce Division so we can measure profitability.

Coordination with Operations – Work hand in hand with the operations team to make sure our entire digital sales channel is up and running efficiently. Assist with warehouse operations and systems integrations with our shopping cart platform, shipping management software, ERP system, and warehouse integrations. Monitor sales, inventory, and customer-specific operational performance. Partner with operations and finance to set standards and minimize chargebacks.

Coordination with Accounting – Assist accounting with setup, integration, and processing of all web-based payment systems such as credit card processing, PayPal Payments, and Credit transactions. Assist in gathering information and helping to reconcile post-audit claims, chargebacks, and other account issues. Lead communication to settle disputes and discrepancies.

Coordination with E-Commerce Channel Marketing and Traditional Marketing – Work closely with our marketing team on the development of product images and video assets and overall enhanced content for use online in our digital campaigns and product listings. Work with our E-Commerce Channel Marketing Manager to identify new product configurations and or designs to grow sales. Work closely with traditional Marketing Brand Teams, Marketing Communications, and Channel Marketing during the implementation of new product listings or the updating of existing product information.

Percent Travel:
Direct Reports:
Experience Required:
  • 5 to 7 years of experience in E-Commerce sales and the various forms of Digital Commerce with Amazon.com selling experience.
  • Experience with Amazon Vendor Central, AMS, Amazon Seller Central, key account portals, and Google Ad Words a must. Previous work experience at Amazon and with Channel Advisor, Ecomdash, Commerce Hub, and/or Access Database a plus.
  • Proven understanding of web and E-Commerce technologies, as well as digital marketing platforms, shopping cart systems, ERP systems, accounting & reporting
  • Proven ability as a strategic thinker and able to put together sustainable long-term E-Commerce growth strategies.
  • Proven ability to work effectively and efficiently within both a corporate structure as well as a small to medium-sized business environment.
  • A data-driven highly accurate individual with the ability to identify the required KPI’s and sale metrics to gauge the overall success and profitability of our E-Commerce business. 
  • Personable and able to collaboratively work with internal departments: Finance, Operations, Creative, Customer Service, and Sales to get things done
  • Excellent computer skills – proficient in Excel, Word, PowerPoint, and highly knowledgeable in PC shortcuts. Demonstrated proficiency in using and building Excel spreadsheets.
Education Required:
Other Remarks:
Base Salary:
140000 (low): 130000 (high): 150000
Sign on bonus:
Bonus Potential:
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
Car allowance:
Other Benefits: