Ecommerce Marketing Manager (DTC – direct to consumer) Household Products

Job Title:
Ecommerce Marketing Manager (DTC – direct to consumer) Household Products
Job Location:
West
Relocation:
No
Position Level:
Manager
Position Report To:
Director of Digital Marketing
Position Responsibilities:

We are looking for a remarkable Ecommerce Marketing Manager to lead our DTC websites and email marketing for our five consumer brands.  The ideal candidate has strong DTC e-commerce expertise and is strategic, creative, data-driven, and detail-oriented. This person will work closely with our leadership team to assist with the overall growth of our DTC e-commerce business.  This role requires exceptional cross-functional project management, as well as a hands-on approach within our fast-paced, entrepreneurial environment.

 Responsibilities:

  • Manage the company's DTC e-commerce websites and email marketing efforts. 
  • Track and analyze the website and email marketing related KPIs.  Provide reports and recommendations for optimization.
  • Drive revenue, traffic, and brand growth on 3 Shopify websites while meeting or exceeding KPIs. 
  • Together with the Director of Digital Marketing, plan website and email marketing strategy, promotional calendar, new product launches, and marketing campaigns.  Ensure marketing/branding execution is holistic across channels and platforms.
  • Lead execution of website and email marketing plan through cross-functional project management.  Collaborate with content, social media, creative, and leadership teams.
  • Develop, execute, and optimize digital ad strategy, achieving ROAS and other key KPIs.  Manage digital ad agency and ad budget.
  • Manage and optimize SEO/SEM.
  • Manage multiple brands’ email marketing efforts through Klaviyo. This includes setting up segments, sign up forms, email flows, creating email blasts, optimizing conversions, and growing subscribers.
  • Manage external resources, including web development and digital ad agency.
  • Cross-functionally collaborates and project manages website-related issues relating to inventory & fulfillment, customer service, and IT.
  • Although a management role, this person needs to be able to roll up his or her sleeves, getting into the weeds when needed.
  • Stay up to date with digital marketing and e-commerce trends/best practices, and bring new strategic ideas to take our DTC websites and email marketing to the next level.

 

Percent Travel:
Direct Reports:
Yes
Experience Required:
  • 2+ years’ experience managing DTC e-commerce at a consumer product company, with a proven track record of success backed with analytics.  Entrepreneurial and multi-website environments helpful.
  • Experience managing websites (Shopify), ads (Google Suite and Facebook), software/app integrations, and email (Klaviyo) required.  Google Analytics, BazaarVoice, Asana, Slack, and Salsify experience helpful.
  • Strong project management experience, including Asana or similar
  • Strong organizational skills and attention to detail
  • Experience managing external resources, including web development and ad agencies
  • Strong analytical abilities
  • Experience working within brand guidelines and writing copy within a brand voice
  • Excellent written communication and interpersonal skills
  • Creative and performance-driven marketer with success in executing e-commerce and digital marketing strategies
  • Self-starter and eager to work in a fast-paced environment
Education Required:
BS/BA
Other Remarks:
COMPENSATION AND BENEFITS:
Base Salary:
70000 (low): 65000 (high): 75000
Sign on bonus:
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Bonus Potential:
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Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
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Car:
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Car allowance:
Other Benefits: