SR Medical Marketing Manager OTC/Rx Consumer Healthcare

Job Title:
SR Medical Marketing Manager OTC/Rx Consumer Healthcare
Job Location:
Northeast
Relocation:
Maybe
Position Level:
Senior Manager
Position Report To:
Director of Marketing
Position Responsibilities:

General Position Summary

Plans, organizes, and controls Professional Marketing and Sales activities to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.

 

Essential Job Functions

 

PRODUCT MANAGEMENT

 

  • Point person for all communication, planning and execution with Contract Sales organization to execute Detailing proof of concept in year one and potential scaling in years 2 and 3.
  • Manage creative development process with agency for all Professional Marketing and Sales communications including detail aids, brochures, coupons, training materials, journal advertising and trade show materials.
  • Collaborate with Market Research consultant to develop KPI’s, and obtain necessary data, to measure effectiveness of the overall initiative as well as individual tactics.
  • Provide strategic guidance to Market Research consultant to execute qualitative and quantitative research.
  • Manage Professional Marketing & Sales budget and ensure proper execution without overspending.
  • Marketing point person to support Institutional (Hospitals and Long Term Care) Sales efforts.
  • Contributes to drafting business plan and strategic input.
Percent Travel:
Direct Reports:
Yes
Experience Required:

 

  • Bachelors degree in Business or Marketing or other related discipline, MBA preferred.
  • 5-10 years of experience managing Professional Sales & Marketing initiatives (OTC brands preferable).
Education Required:
BS/BA
Other Remarks:
Consultant/Contractor for medical marketing sales and marketing