Senior Manager, Trade Marketing Food Processing & Manufacturing

Job Title:
Senior Manager, Trade Marketing Food Processing & Manufacturing
Job Location:
South Central
Relocation:
Yes
Position Level:
Senior Manager
Position Report To:
Trade Marketing Director
Position Responsibilities:
  • Serves as single point of contact for grocery trade and shopper activities.
  • Works with Director to develop and implement channel marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services.
  • Overall accountability for all B2C and B2B omnichannel marketing at the account level.
  • Develops, manages and executes customer engagement programs, including but not limited
    to promotional activity, B2C directed programs, market expansion programs, and media planning promotions/programs aligned with brand media plans. This also includes a clear history of building and executing volume-driving programs.
  • Develops impactful presentations for sales proposals, custom account marketing and more that reinforce brand identity while driving incremental business
  • Attends meetings with buyers and account leadership as needed to mutually beneficial brand momentum
  • Actively performs competitive audits and store checks at the store and account level
  • Leads the strategic alignment throughout all shopper specific activations, aligned to company, customer and partner priorities.
  • Responsible for Omni channel growth plans and strategic direction for grocery service division and ecommerce.
  • Accountable for adhering to brand guidelines and implementing branded programs that align to brand goals.
  • Designs, implements, and interprets custom / syndicated market research to anticipate
    competition, market trends and translate consumer attitudes into new business and branding direction. Viewed as the retail category expert for the organization.
  • Ability to think out of the box and deliver results in collaboration with the sales
    organization will be critical to success.
  • Drives direction for all point of sale materials and promotional product and
    packaging efforts.
  • Evaluates and analyzes trade results and makes timely modifications along with
    providing strategic counsel to sales organization.
  • Accountable for monthly Trade Marketing KPI report.
  • Creates and execute all shopper marketing tactics in store, out of store, online, including POS, displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.
Percent Travel:
30
Direct Reports:
Yes
Experience Required:
  • Bachelor’s degree (B.A) in Business, Marketing, Finance or related fields from four-year College or university
  • MBA preferred
  • 6+ years experience leading shopper marketing, trade marketing, or category management for a CPG food or beverage brand is required.
  • Prior experience leading/executing trade marketing programs with Walmart, Target and Amazon is highly desired.
  • Multi-channel experience is required with 2+ years working to drive ecommerce sales, service sales and other channels.
  • 5+ years’ experience in working closely with syndicated research providers- Nielsen or IRI databases. Solid category management skillset- can lead and share expertise.
  • Experience in leading agency and outside vendors
  • Previous brand management experience is not required but desired.
  • Solid financial skills to included P&L analysis and other financial analyses.
  • Must be able to understand components of a brand P&L as well as the impact of business decisions on said P&L.
  • Excellent MS Power Point skills is required with experience crafting powerful brand presentations
  • Valid driver’s license.
  • Results-oriented, strong leadership skills, strong written and oral communication skills, and strong project management skills. Ability to handle multiple projects and deadlines simultaneously. Attention to detail.
Education Required:
MBA pref.
Other Remarks: