Product Marketing Manager Travel / Tourism

Job Title:
Product Marketing Manager Travel / Tourism
Job Location:
Northeast
Relocation:
Yes
Position Level:
Manager
Position Report To:
Director of Marketing
Position Responsibilities:
  • Plan and lead cross-functional efforts to drive product launches and sustained go-to-market programs
  • Develop and implement winning GTM strategies for new tours to maximize customer retention
  • Create promotional messaging that cuts through the noise.
  • Work with yield management to develop the right offer based on weekly sales reports
  • Measure effectiveness of marketing programs and sales strategies.
  • Distribute sales results to the organization on campaign performance.
  • Monitor and forecast marketing and sales trends in travel.
  • Communicate findings into reports for management and other stakeholders
  • Conduct competitive analysis, surface buyer insights, and gain an understanding of how the company fits into the broader ecosystem.
  • Influence and improve our positioning and messaging across our marketing site, collateral, and revenue teams.
  • Partner with Sales and Customer Success leadership, to empower our revenue teams with your market intelligence and product mastery.
Percent Travel:
Direct Reports:
No
Experience Required:
  • 3-5 years’ experience in product marketing, product management, or product development in the travel industry.
  • Must be incredibly organized and efficient.
  • Experience with B2C and B2B channels.
  • Are a great cross-functional teammate, and can work through ambiguous challenges and collaborate to build alignment and agreement.
  • Can distill complex research into clear, concise and differentiated messaging.
  • Excellent written, verbal, and visual communication skills with an insane attention to detail and clear customer focus.
  • Have developed the positioning and messaging for products that serve multiple use cases and personas.
  • Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions.
Education Required:
BS/BA pref.
Other Remarks: