Senior Manager, Brand Marketing Food Processing & Manufacturing

Job Title:
Senior Manager, Brand Marketing Food Processing & Manufacturing
Job Location:
South Central
Position Level:
Senior Manager
Position Report To:
Senior Director, Brand Marketing
Position Responsibilities:
  •       Collaborates with Sr. Director of Brand Marketing to assist in developing and executing the following:
    • Product Line Strategy – Recommend strategies for individual product lines that support the overall corporate strategy.
    • Product Positioning – Recommend competitive positioning for each product by analyzing the competition, target audience, product goals, brand strategy and more.
    • Develop design direction for new products
    • Product portfolio management –
      • Ensure pricing, positioning, claims, packaging, product content is accurate, competitive and being leveraged to gain market share.
      • Effectively manage financial performance for assigned SKUs
      • Lead product life-cycle to elevate performing SKUs and eliminate under-performing SKUs in a timely manner
      • Coordinate functions and activities impacting product across multi-disciplinary teams
  •        Works heavily with Integrated Marketing, Trade Marketing, Sales and Operations
  •        Leads strategy for B2B and B2C marketing campaigns to drive product line growth in support of brand strategy
  •        Identify target market segments to position brand and makes timely recommendations
  •        Lead merchandising ideas- identify Upsell/Cross Sell opportunities and execute
  •        Market Research – Identify market research needs and works closely with Insights and Business Intelligence teams
  •        Responsible for monthly Brand Health reporting and provides frequent performance metric reporting on product line health
  •        Create accurate product line forecasting- develop forecasting for new product launches, new promotions, phase-outs and other activities
  •        Contributes to innovation strategy while leading the direction and execution for new products including:
    • Stage and gate process
    • Feasibility assessments
    • Business cases to introduce new concepts
  •        Coordinates communication across enterprise impacting brand and product portfolio
  •        Attends line trials, first production and works heavily with operations and outside manufacturers for continuous improvement
Percent Travel:
Direct Reports:
Experience Required:
  •        Bachelor’s Degree (4-year degree) is required in Business, Marketing, Finance or related field. MBA preferred
  •        3+ years CPG experience required
  •        6+ years experience leading strategy with direct P&L accountability required
  •        5 + years actively leading all aspects for a brand and/or business unit required
  •        Experience developing new products and working in a stage gate process required
  •        Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
  •        Must have excellent proven leadership skills
  •        Must have excellent project management skills with direct experience leading large scale product launches and rebranding projects
  •        Strong financial acumen to evaluate product line P&L performance is required
  •        Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams
  •        Expert knowledge of performance evaluation and change management principles
  •        Proficient in MS Office required
  •        Self-motivated professional able to work in a fast-paced environment
  •        Excellent problem-solving abilities and root cause analysis experience
Education Required:
MBA pref.
Other Remarks: