Digital Marketing Manager Travel / Tourism

Job Title:
Digital Marketing Manager Travel / Tourism
Job Location:
Northeast
Relocation:
No
Position Level:
Manager
Position Report To:
Director of Marketing
Position Responsibilities:
  • Oversee and develop customer B2C customer acquisition programs:
  • Work with digital agency and marketing team to lead and build an effective digital marketing plan in line with the business and brand strategy
  • Manage & maintain strategies to drive qualified online traffic using paid search, SEO, PPC, retargeting, programmatic, mobile marketing, etc.
  • Measure, report, and optimize performance of digital marketing campaigns using vendor dashboards, Google Analytics, and marketing analytics reports
  • Managing strategies and implementation of multi-channel campaigns to drive qualified leads for the B2C channel
  • Define Customer Cohort Strategies and develop targeted campaigns for critical segments
  • Tracking, reporting & analysis - deliver regular reports on online performance to the business as well as conversion rates
  • Make improvements to site to improve booking conversion and lead capture
  • Work with data analysis team to test paid acquisition channels
  • Manage digital marketing acquisition budget
  • Stay up to date with digital marketing (and social media) trends and potential new channels/platforms
Percent Travel:
Direct Reports:
Yes
Experience Required:
  • Bachelor’s degree desired in related field and/or 5+ years of experience.
  • Advanced understanding of Microsoft Office applications and Google Analytics
  • Comfortable and confident in making effective autonomous (and group) decisions in a timely manner
  • Experience across all social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
  • Goal-orientated, self-motivated, excellent communication skills and focused
  • Deep working knowledge of various paid digital marketing channels
  • Analytical mindset with up-to-date understanding of travel industry trends/developments a plus
  • Strong collaborative skills with ability to multitask while delivering against aggressive deadlines
Education Required:
BS/BA pref.
Other Remarks: