Associate Brand Manager Food Processing & Manufacturing

Job Title:
Associate Brand Manager Food Processing & Manufacturing
Job Location:
Midwest
Relocation:
Yes
Position Level:
Assistant
Position Report To:
Brand Manager/Sr. Brand Manager
Position Responsibilities:

The Associate Brand Manager (ABM) is a key contributor to the overall brand team, responsible for leading cross functional teams in planning, execution and analysis of various business initiatives. The ABM role is a general management role with P&L responsibility and includes development of strategic business and marketing plans to achieve corporate and brand volume, profit and share objectives.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals; seamlessly execute marketing plans to deliver against brand, financial and share objectives
  • Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions
  • Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
  • Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives
  • Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
  • Lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
  • Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
  • Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans
  • Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives
  • Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy
  • Manage brand budget including MAP spending for assigned product responsibility



Percent Travel:
25
Direct Reports:
Yes
Experience Required:
  • An MBA or equivalent education/experience is required
  • A minimum 2 years of relevant marketing experience is required
  • Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required
  • Experience with Nielsen and/or IRI is preferred
Education Required:
MBA
Other Remarks:
Will offer relocation.