Sr. Manager, Marketing OTC/Rx Consumer Healthcare

Job Title:
Sr. Manager, Marketing OTC/Rx Consumer Healthcare
Job Location:
Position Level:
Senior Manager
Position Report To:
Sr. Director of US Marketing
Position Responsibilities:
The company seeks a Senior Manager, Professional Marketing to be responsible for establishing US Professional Marketing as a Center-of-Excellence. This position oversees the strategic development and execution of all Professional Marketing activation programming including media planning, new product launches, promotions, tradeshows, KOLs and professional relations.

In this role you will utilize your experience, including but not limited to:
  • Lead the development and execution of the Professional Marketing Activation Strategy for key brands
  • Align marketing, sales, and training to ensure that field competencies align and support salesforce ability to deliver key brand communications and strategy
  • Financials: help to deliver company’s short- and long-term financial commitments
  • Oversee development of KOL management strategy
  • Oversee development of integrated strategic initiatives and activities around trade shows supporting brand marketing objectives

The ideal candidate should possess:
  • Bachelor’s degree required.  MBA strongly preferred
  • Minimum 8+ years professional marketing experience (OTC/Pharmaceutical/HCP Marketing).
  • Field salesforce experience a plus
  • In depth understanding of the oral care/Pharma/HCP industry including in-office dynamics and relationships
  • Successful track record of building sound strategies, developing insights, professional/HCP activation plans, and launch planning
  • Experience managing direct reports and building and inspiring strong teams
  • Ability to build strong cross-functional relationships (internal and external) including strong salesforce relationships and collaboration
  • Skills in project management, tactical execution, analytical thinking, financial and budget management; brand manager experience a plus
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines
  • Local or domestic travel as required
Percent Travel:
Direct Reports:
Experience Required:
Education Required:
MBA pref.
Other Remarks:
2-3 direct reports