Associate Brand Manager Craft / Art

Job Title:
Associate Brand Manager Craft / Art
Job Location:
Position Level:
Position Report To:
Sr. Brand / Product Manager
Position Responsibilities:

The Associate Brand Manager for *** (consumer goods - stationery, decor, toy, party, etc.) is responsible for managing and profitably growing the category. This position is responsible for creating & executing the product roadmap, developing pricing strategies, ensuring new item profitability, and creating promotional displays & programs aimed at building awareness and growing assigned categories.

  • Work with Senior Brand Manager to help develop and execute the strategic direction for assigned product categories.   
  • Champion all activities that support product development and brand initiatives. 
  • Identify market research needs and implement new findings. 
  • Analyze sales data to identify trends andopportunities.
  • Partner with R&D to drive growth initiatives and product innovation. 
  • Introduce profitable, timely and successful new products.   
  • Collaborate with Creative to ensure product design, packaging and merchandising displays are delivered thoughtfully and completely.   
  • Manage brand presence across sales channels to strengthen visibility and maximize economies. 
  • Manage product financial information including customer costs, suggested retails, and pricing strategies.
  • Assist in the preparation of customer presentations.   
  • Attend sales presentations, trade shows and other events as required.
  • Partner with Associate Marketing Manager to develop marketing and promotional plans.
  • Manage and drive continuous cost / performance improvements for existing product programs.
  • Regularly monitor and communicate progress against objectives.
Percent Travel:
Direct Reports:
Experience Required:
  • Consumer packaged goods related experience plus 3-5 years of Marketing experience
  • Knowledge of the new product development process, consumer behavior, advertising, marketing research, retail management and merchandising, promotional practices and manufacturing operations
  • Microsoft Office (Word, Excel, PowerPoint,Outlook)
Education Required:
Other Remarks:
Base Salary:
75000 (low): 70000 (high): 80000
Sign on bonus:
Bonus Potential:
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
Car allowance:
Other Benefits:
Company has great benefits – medical & dental (30 day waiting period), life insurance, 401K, wellness programs, educational programs, bring your dog to work program, able to use company’s private park, etc. - 120 Vacation hours annually to start plus 10 paid holidays - Company is philanthropic – Boys & Girls Club, scholarship programs, donate product to schools and non-profit organizations, internship program, partner with Fresno State to help special need students learn life skills.