SRBM/BM OTC/Rx Consumer Healthcare

Job Title:
SRBM/BM OTC/Rx Consumer Healthcare
Job Location:
Position Level:
Senior Manager
Position Report To:
VP Marketing
Position Responsibilities:



  • Contributes to drafting business plan and strategic input.

    - Three year Strategic plan

    - Subsequent year’s business plan

  • Reviews advertising, evaluates promotional effectiveness, reports and analyzes marketing activities against objectives and ROI.
  • Handles launch planning of new items including all baseline consumer research work to optimize product, pricing, packaging, and positioning.
  • Monitors competitor activity and plans for risk.
  • Supports sales team need for information and data.
  • Collaborates with market research consultant to execute all custom research projects. Manages related budget.
  • Derives new opportunity for growth via claims and innovation through research based activitie




  • Seeks constant improvement, more efficient and less expensive ways and means in work processes.
  • Performs special projects and other miscellaneous duties as assigned by management.
  • Maintains high ethical standards in the work place.
  • Reports all irregular issues and problems to management for solution.
  • Maintains good communication with other managers, staff & outside contacts.
  • Complies with all company policies and procedures.
  • Responsible for maintaining a clean and safe working area.
  • Maintains high ethical standards in the work place.


Job Dimensions (skills, knowledge & abilities)

Essential Job Dimensions

Analysis, Communication, Competition Information, Confidentiality, Counseling, Decision-making, Delegation, Diplomacy, Employee Development, Feasibility study, Leadership, Listening& Understanding, Marketing, Math Skills, Negotiation, Office Equipment Usage, Personal Computer Usage, Persuasiveness, Planning & Organizing, Presentation, Product Knowledge, Product Management, Project Control, Project Management , Project Management Analysis/Control, Sales, Supervising & Directing, Technical Communication, Working& Cooperating with Others.



Percent Travel:
Direct Reports:
Experience Required:

3-8 years OTC experience.. Ability to work on a smaller business no reports..

Education Required:
MBA pref.
Other Remarks: