Brand Marketing Manager

Job Title:
Brand Marketing Manager
Job Location:
Position Level:
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Division: R&R
Prepared By: Chris Klem
Job Title: Brand Marketing Manager          3AEM04
FLSA - Exempt
Reports To: Director, Marketing
Department Marketing
Location: Glenview
Prepared Date: 12-12-18
The Brand Marketing Manager plays an integral role in strategically planning, leading and executing integrated marketing communications that deliver business results across ITW brands.  This brand expert will be responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners while driving successful buy-in, execution and impact.   
The Brand Marketing Manager collaboratively works with Product Management, Sales, and Outside agencies to deliver one common understanding and one brand voice that will motivate our targeted end users to act in order to achieve our set marketing and business goals.
Core Responsibilities:
Strategic Development: Support with the development of key brand foundational tools including brand positioning, brand narrative and overall strategy. Drive evolution of brand strategy and messagies stories that are clear, ownable and adapted to our end users and customers
Brand Campaign Management: Lead the development of go to market strategy and execute integrated brand specific marketing campaigns and tools that drive growth through home center and lumberyard channels spanning multiple media including digital, social, CRM, search, and events that drive commercial results, driving target end user conversions working in conjunction with the marketing and sales teams
Leadership and Collaboration: Develop and hire a team of diverse, high performing MarCom professionals.  Lead outside agency partners and serve as primary point of contact ensuring marketing objectives outlined by Marketing Managers and Product Managers are delivered on time and on budget. Responsible for managing the marketing budget to deliver results at the most efficient spend
Creative Development: Responsible for telling a simple, compelling story consistently across all channels of communication.  For the channels of trade, leads the development of collateral materials, merchandising, promotional pieces, trade show management
Brand Insights & Analytics: Leads the development and alignment on program KPIs with key stakeholders.  Delivers insightful and actionable reports/dashboards. Work with external vendors to monitor & track key brand KPIs such as awareness and consideration.
Digital Expertise:  Lead strategy and execution of digital, social, mobile, and influencer marketing to deliver brand engagement. Analyze spend and return on investment for all digital marketing levers.
1. Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self imposing standards of excellence rather than having standards imposed.
2.  Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
3.  Planning & Organizing - Establishing courses of action for self and others to ensure that work is completed efficiently.
4.  Building Strategic Working Relationships - Developing and using collaborative relationships to facilitate the accomplishment of work goals.
5.  Risk Taking - Initiating action that tries to achieve a recognized benefit or advantage when potential negative consequences are understood.
6.  Innovation - Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.
7.  Customer Focus - Making customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships.
Job Requirements:
Bachelors degree required in business, marketing, or comparable discipline; MBA preferred
7+ years of progressive brand and digital marketing experience required.  Experience working on client side and durable goods experience preferred
Previous management experience required
Strong understanding of web technologies and concepts ; SEO/SEM, optimization tools and trends including -- Google Analytics, Adwords
CRM experience preferred; Ecommerce experience a plus
Strong leadership and influencing skills; ability to drive change.
Strong project management skills and results orientation.
Excellent communication and listening skills
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to reach with hands and arms and talk or hear. The employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel.
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