Marketing Manager

Job Title:
Marketing Manager
Job Location:
Position Level:
Position Report To:
Position Responsibilities:

ChemPharma & Energy
Job Description
CPE Marketing Manager – CPE; Major Site location


Position Title:


CPE Marketing Manager

Date Reviewed:

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March 2018

Reports to Role:


CPE Marketing Director

Dotted Reporting to:

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CPE site location


Direct / Indirect Reports:

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Business Unit and Position Summary:

Crane ChemPharma & Energy, a division of Crane Co., designs, manufacturers, packages and markets, engineered flow control solutions for specific niche applications in the Chemical, Power and Hydrocarbon processing industries.

Reporting to the CPE Marketing Director, the Marketing Manager is responsible for the success of strategic and operational objectives. The Marketing Manager will develop and execute a comprehensive marketing plans including competitor analysis, analysis of market opportunities and threats by Verticals, assessment of the Company’s strengths and weaknesses and competitive positioning.

The key objective is to identify market and sales opportunities to profitably grow Company revenues. The Manager will develop and support core and complimentary products marketing initiatives to ensure effective development and execution of annual plans/objectives in each of the brands for specified markets. Initially this role will focus on the Process Control and Monitoring Market Segment which includes valve control, automation, and control accessories used in all end markets (Chemical, Power, and Hydrocarbon).

This position is to support and sustain the growth of the ChemPharma & Energy business through understanding of the local markets and verticals where we operate and have an interest to invest, inclusive of the competitive landscape, channels to market, attractive industry segments and strategic product positioning.


Principle Duties:

  • Drive the development of the Strategic Plan for the Process Control and Monitoring Market Segment that enables the business to grow faster than market. Fact-based analysis of market/vertical trends; competitive data; technology advancements; and customer needs assessment leading to new product development road maps and Go-To market strategies.

  • Lead Strategic CPE growth initiatives with multi-brand/product involvement.

  • Coordinate with the brands and Sr. Sales & Marketing VP in a routine assessment of new product

    launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learnt feedback process and champions the implementation of effective change processes to maximize the effectiveness and rigor of future new product launches

  • Champion the development of breakthrough strategies and effective launch plans within the brands for the Process Control and Monitoring Segment. Support development of metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance initiatives.

  • Drive pricing excellence initiatives and actions with each brand routinely, champion the greater utilization of the full pricing levers, data analytics, productivity pipelines and other linkages to SIOP, VA/VE and market intelligence so as to maximize the profitable growth for CPE.

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  • Support the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements; ensure full alignment with the Sales organization.

  • Support the VPGMs in to define strategies for maximum growth capacity with new markets, technologies and business models.

  • Proactively interact cross functionally with Sales, Marketing Communications, IT, Finance, and other functions to communicate routinely on key strategies, growth initiatives, and tools.

  • Routinely contribute to and support the development of strategic planning initiatives including STRAT PLAN and Operating Plan, High Growth Region expansions, M&A due diligence and other new growth initiatives.

  • Identify through strategy development the areas of high potential top line and operating income growth

  • Routinely leading or engagement in Crane CPE SD initiatives initiated to drive profitable growth or productivity.

  • Evaluate customer and distributor surveys to maintain a pulse on the served market’s perception of our performance relative to price, quality and lead time.

  • Evaluate market research to define our current state position with regards to our products, quality, customer service, etc. and identify areas for improvement.

  • Support CPE new product initiatives

    Communication Role

  • Provide input to the Marcom Manager on the appropriate marketing communications program for the product line including literature, demos, training, advertising, trades shows, etc, to drive consistent above market level brand growth and profitability

  • Be seen as a visible, vocal leader helping to define and communicate the company’s overall strategy.

  • Actively communicate product commercial issues to ensure that the company remains competitive

    and meets customer needs.

    Business Model Impact and Growth Strategy

  • Provide input on the key process applications for the targeted business in detail in order to identify new opportunities where our products can be utilized in the current application as well as, new applications that are being developed.

  • Identify opportunities for a wider package solution of all of the products to the targeted segment.

  • Evaluate customer and distributor surveys to maintain a pulse on the served market’s perception of

    our performance relative to price, quality and lead time.

  • Evaluate market research to define our current state position with regards to our products, quality,

    customer service, etc. and identify areas for improvement.

    Price/Quality/Delivery Targets

  • Responsible for the attainment of the product goals by cost, quality and delivery.

  • Establishes the minimum product features and benefits that meet relevant industry standards.

  • Understands the product architecture and application guidelines.

  • Execute product cost strategy in conjunction with operations.

  • Assists the Operations teams with technical and commercial information requests.

  • Will provide input into the New Product Development programs to assure successful launch.

  • Work with Sales and Engineering to define product release requirements, marketing strategy, product

    positioning, and target customers.

  • Target the global growth opportunities for the entire product line.

  • Will receive input from the demand review process to support the SIOP process.

Essential Qualifications / Experience:

  • Minimum 3 years engineering experience in a chemical, hydrocarbon, or power process applications

  • MBA, business or marketing

  • Product knowledge and/or industry experience

  • Highly organized and detail oriented

  • Strong interpersonal and communication skills to effectively build key relationships

  • Excellent presentation skills;

  • Strong problem solving and analytical skills;

  • Strong business acumen

  • High energy level combined with a passion for the business

  • Demonstrated focus on continuous improvement of business processes, quality, customer service, and

    effective methods to increase margins.

  • Strong sense of urgency to drive business activities and team members to achieve goals

  • Results oriented; must have high performance standards for self and team

  • Impeccable values of honesty and integrity

  • Team player

  • Proficiency in MS Office, with advanced knowledge of Power Point and Excel is required

Percent Travel:
Direct Reports:
Experience Required:
Education Required:
Other Remarks: