VP Product Development & Marketing Social Expression

Job Title:
VP Product Development & Marketing Social Expression
Job Location:
Position Level:
Vice President
Position Report To:
Sr. VP
Position Responsibilities:

The VP Product Development & Marketing is a critical leadership position within the organization, overseeing all Product Developmnet & Marketing functions of assigned business units/product categories.

Strategic Planning and Business Management

  • Development of short- and long-term plans to build equity and consumer desirability for assigned products and brands.
  • Analyze process and work flow to ensure the department is operating efficiently and effectively. 
  • Responsible for delivering competitive analysis on strategic national retailers within specific retail distribution channels to uncover product opportunities by channel of distribution.
  • Evaluate current consumer usage patterns for the assigned business categories and identify potential new “white space” opportunities.
  • Ensure efficient Product Life Cycle management across assigned business segments.
  • Develop short- and long-term pricing, marketing, and product placement strategies that grow market share for new and existing products. 

Product Development

  • Drive innovation, concept development and new program launches to meet revenue and growth targets.
  • Set and deliver specific revenue, margin and market share targets for all new product.
  • Concept & collaborate with Sales to create “best in class” packaging and in-store merchandising / display solutions.
  • Implement new product development analysis, including regularly reviewing progress, adjusting resource usage, and recommending initiation of new projects.
  • Identify & communicate specific trends in product formats, style, color/pattern, & new functionality.
  • Work hand in hand with theoverseas team to ensure timelines, viable product, and margins. 

Marketing and Licensing

  • Establish a robust marketing support plan for all assigned business segments.
  • Prepare comprehensive external sales materials in support of new product innovation, strong retail performers (e.g. retailers, licenses, categories & items), consumer attitudes and trends. 
  • Partner with sales to create user-friendly competitive analysis recaps that provide specific product outline - feature / benefits, price-points, merchandising and packaging direction. 

Team Management

  • Provide leadership and direction to the PD, Creative, and Marketing staff (20+ reports).
  • Mentor and develop analytical and problem-solving skills.
  • Create an environment that fosters engagement in the company culture.
  • Assess the current structure vis-a-vis work load and make necessary changes.
  • Perform weekly touch bases with direct reports to ensure constant communication among self and direct reports.
Percent Travel:
Direct Reports:
Experience Required:
  • 10 years of management-level marketing and product development experience required. Previous experience being part of an executive level management team preferred.
  • Proficiency in Microsoft Excel, Word, PowerPoint & Outlook.
  • Strong organizational, analytical, and negotiation skills.
  • Great flexibility and ability to manage multiple projects with a high sense of urgency.
  • Strategic thinking and planning ability required.
  • Strong presentation ability to include excellent verbal and written communication skills.
  • Prior experience working with an overseas sourcing team.
  • Ability to travel both domestically and internationally.
  • Ability to manage confidential data such as customer, price, product and development lists.
Education Required:
MBA pref.
Other Remarks: