Marketing Director – Builder Channel Appliances

Job Title:
Marketing Director – Builder Channel Appliances
Job Location:
Northeast
Relocation:
Yes
Position Level:
Director
Position Report To:
VP Marketing
Position Responsibilities:

Essential Duties and Responsibilities include the following:

  • Define the long-term business, marketing strategy vision and annual execution plans
  • Accountable for achieving current annual sales targets and margins while positioning the business for continued growth in future years
  • Establish the Samsung go-to-market value proposition and energizing its on-going relevance with distribution partners
  • Identify insights that enables the Samsung builder sales organization to partner with distribution partners to drive their growth, increase profitability and reduce cost
  • Business and relationship management practices with outside marketing/advertising agency
  • Establish marketing performance metrics and growth targets.  Coordinate with outside marketing/advertising agency
  • Design, develop and justify new marketing programs for distribution partners
  • Develop and manage marketing budgets
  • Creates trade sales presentations for the sales organization to leverage with distribution partners, builders, remodelers, interior designers, kitchen & bath designers and architects
  • Creates internal business update communication and presentations as required
  • Conduct on-going talent pool discussions with department employees to ensure a high-performing marketing organization and employee engagement
  • Provide a leadership example of mentoring and candid feedback on employee performance
  • Collaborate with the National Sales Director to implement the basis of the “Challenger Sale” principles
Percent Travel:
20%
Direct Reports:
Yes
Experience Required:
  • Industry competitive analysis, strategic planning and direction setting
  • Creative business solutions and presentation development/management
  • Building internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customers
  • Creating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer management
  • Problem-solving (defining what the problem is to be solved), actions and accountabilities
  • Adapting to a new organization/function “start-up” environment within a large corporation
  • Relationship management with trade customers and outside marketing/advertising agencies
  • Contract negotiation with outside marketing/advertising agencies
  • Diplomatic and social skills to interact/negotiate with trade customer’s  marketing leadership
  • Analytical – collect and condense data into information that can be acted on
  • Business acumen, P&L management, financial analysis
  • Delegating talents (internal and external)
  • Excels with software programs, i.e. PowerPoint, Excel, Word and new/emerging presentation programs

Experience:

  • Bachelor's Degree with 15+ years of directly related experience is required; a Masters Degree in business or marketing is preferred
  • History of professional skill development and learning 
  • Progressive B2B  marketing leadership career (10+ years) working with building material manufacturers or consumer durable goods manufacturers
  • Turning business vision and strategy into marketing execution plans and actions
  • B2B or B2C brand management
  • New product introductions and  launch campaigns
  • Developing media plans to drive brand awareness and lead generation programs
  • Creative B2B brand message development and campaign management; collateral materials, product catalogs, print media, trade show events, social media, digital trade, SEM, retargeting, demand-side platform (DSP) and direct mail
  • Marketing budget development and management
  • Engaging and collaborating with national industry associations, i.e. NAHB, NKBA, ASID
  • Trade customer and business turnaround success
  • New organization start-up
  • Merchandising and/or marketing leadership roles
  • Developing talent
  • Leading or contributing to a growing high performance marketing organization
  • Holding people accountable for performance to internal and external marketing performance metrics and professional development objectives
Education Required:
MBA pref.
Other Remarks: