Director of Marketing Travel / Tourism

Job Title:
Director of Marketing Travel / Tourism
Job Location:
Northeast
Relocation:
No
Position Level:
Director
Position Report To:
CEO
Position Responsibilities:

The Director of Marketing is responsible for driving new customer growth and profitable sales through development, implementation, management and optimization of online and offline marketing strategies. Leveraging a team of experienced marketing managers, a roster of leading ad-tech partners and the support of a world-class tour operator organization, this role is at the core of the growth engine that must be fueled with strategic vision, constant innovation and air-tight optimization. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develop, implement, and manage customer acquisition strategies across all external media channels and internal functional areas
  • Manage a team of experienced marketing managers to meet acquisition objectives, and mentor that team to move their careers to the next level
  • Drive advertising channel performance to meet new customer and sales revenue targets within established CPA and ROI constraints
  • Oversee direct response programs including Paid Search, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, Social Advertising, SEO, Co-Marketing, Direct Mail and Emerging Media
  • Manage the company's promotional strategy, calendar and alignment with business stakeholders across the organization to meet sales and margin targets
  • Develop and manage the long-term acquisition marketing roadmap to meet larger business objectives and maintain an innovative edge on the competition
  • Deliver in-depth weekly, monthly, and quarterly analysis on performance of channels and drive a truly data-driven approach to all aspects of acquisition marketing
  • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
  • Ability to monitor technology and competitive landscape to lead and drive new innovative solutions to support business objectives
  • Manage material P&L / budget ($ millions annually) media reconciliation process
  • Own the process details of significant monthly budgets, including P&L management, forecast alignment, and strategic investments in non-media costs (ad-tech, etc.)
  • Partner with cross-functional teams to execute on core business objectives, including Social Media, PR, Merchandising, Creative/UI, Product/UX, Operations, HR, Legal and Finance teams
  • Decisions drive planning and short and long-term strategic initiatives across several business units
  • Establishes strategic analysis plans and objectives
  • Ensures budgets and schedules meet management requirements
  • Provides input and recommendations towards final decisions on administrative or operational matters and ensures operations’ effective achievement of objectives.
  • Effectively leads large cross functional projects
Percent Travel:
25%
Direct Reports:
Yes
Experience Required:
  • BA, BS or equivalent degree, MBA preferred
  • 8-10+ years progressive experience in online and traditional marketing; ideally in an e-commerce company/startup
  • Consistent track record of leadership and communication to inspire and motivate a team and guide them into leadership roles
  • Ease with Senior Management with ability to effectively interface/have influence
  • Ability to communicate with the use of strategic frameworks
  • Demonstrated strategic command for all issues in the channels being managed, with a strong understanding/sensitivity for cross-channel impacts and interactions
  • Rigorous, data driven, highly analytical mindset
  • Ability to leverage data and make decisions based on empirical evidence
  • Track record of growing and scaling innovative businesses or functions
  • First-rate collaboration skills, even across diverse departments
  • Advanced knowledge of customer segmentation and profiling, using both qualitative and quantitative approaches
Education Required:
MBA pref.
Other Remarks: