Director of Marketing Medical Devices / Biotechnology

Job Title:
Director of Marketing Medical Devices / Biotechnology
Job Location:
Position Level:
Position Report To:
Position Responsibilities:

The Director is a member of the category management/marketing team that provides the strategy, planning, execution and analysis necessary to deliver the top and bottom line objectives for the retail products category. This is a key position in a high growth company with a great deal of visibility and ownership. ESSENTIAL FUNCTIONS AND BASIC DUTIES • Primary lead on running the category business day-to-day, coordinating with internal departments to meet deliverables for the sales force, customers and company. • Report category performance on a regular basis and identify opportunities to improve sales and profitability • Leverage consumer insights, market analysis, sales data and customer feedback to develop category strategies and the new product development pipeline. • Conduct the situation analysis that forms the basis for the strategic planning for the category that delivers long term category top-line and bottom-line growth. • Builds customer store brand wet wipe business and categories through a combination of product, program and promotional optimization interfacing closely with the Sales force. • Recommend the new items or programs by account and coinciding financials. • Coordinates and communicates with all internal departments to ensure that projects are well executed – meeting all primary objectives on schedule • Work closely with internal departments including Finance, R&D, Procurement, Operations and Graphics to launch entire customer programs and/or new products • Develops store brand marketing programs that drive category growth through sampling, awareness and/or incentives. Plans and executes programs in conjunction with internal and external partners. Monitors and analyses results to assess ROI and evaluate program effectiveness. • Assist in key sales account presentations: o Creation of presentation materials – particularly category data and trends, analytics and consumer insights. o Personally deliver presentations and contribute to meetings with retailers

Percent Travel:
Direct Reports:
Experience Required:


  • An experienced professional healthcare executive with a strong analytical orientation and growth motivation toward product, market, customer use environment, and competition
    • Has demonstrated the ability to lead a multi-functional team in other roles (including demonstrable success at producing growth through relationships with R&D), and is ready to do so as the leader of the Innovation Core Team
    • Experience with and ready to lead a functional team of eager, capable, but still developing product managers providing them the right environment and coaching to grow and advance within the Company.
    • Has demonstrated the ability to grow product-driven businesses from the “inside out” (organic R&D) and also from the “outside in” (through acquisitions, licensing, and third-party development agreements and by personally partnering with BD&L)
    • Has experience with and has demonstrated success working with multiple product forms, from basic supplies to more sophisticated medical devices and equipment
    • Sees themselves as a vital link with the sales team and both personally and through their team, demonstrates active listening, responsiveness, and service to all members of  customer-facing organization; using the resources of the team, is proactive at providing sales tools and resources to the selling team to grow the business; understands and creatively solves problems related to the customer use environment and knows how his / her products get sold; highly value-added in front of clinical customers, health network executives, and channel partners; appropriate confidence and executive presence
    • Well demonstrated collaborative and horizontal leadership skills; collegial; builds strong peer relationships with sales team and internal functions but is ready to influence and lead by example
    • Continuing to develop professionally and willing to accept coaching but also clearly moving toward the next level; talented and promotable


Education Required:
Other Remarks:
This is for the PDI Business sold to Dr's Hospitals Service Industry..Where sanitation is required