Assistant Brand Manager, Allegra OTC/Rx Consumer Healthcare

Job Title:
Assistant Brand Manager, Allegra OTC/Rx Consumer Healthcare
Job Location:
Position Level:
Position Report To:
Associate Director of Marketing
Position Responsibilities:
  • Assist in the day-to-day brand management
  • Execute and manage consumer promotion plans including development, tracking, and management of consumer promotions, budget and performance
  • Assist with execution of trade promotion plans
  • Assist with brand strategy and annual marketing plan
  • Assist with the execution of new product development initiatives
  • Conduct qualitative and quantitative competitive analytics
  • Coordinate key activities with global and local strategic partners
  • Track and report internal and external sales data to review performance of the category, brand, and competition
  • Analyze data to identify upside opportunities and downside weaknesses
  • Coordinate marketing materials and samples for new product introduction
  • Coordinate meetings, customer visits, and market research 
Percent Travel:
Direct Reports:
Experience Required:

Education:  Bachelor’s degree from an accredited college required, MBA preferred.  

Experience:  3-5 years of work experience required, brand management experience preferred, OTC experience a plus.

Professional Skills:  The ability to align resources across multiple functions (e.g. Mfg, R&D, Sales), prioritize and meet deadlines. Must be highly motivated and be able to work effectively in both an independent and team role. Must possess a high level of integrity, patience, and respect for others.

Role Specific Competencies:   Strong organizational and time management skills a must.   Strong verbal and written communication skills. Must be able to maintain confidentiality and possess a capacity for discretionary decision-making, core math and analytical skills. Must have a demonstrated proficiency in Microsoft business software to include Excel, PowerPoint, Word, and Outlook. Knowledge of Nielsen Data Software and products is a plus.

Special Requirements: This position requires the ability to travel 5%.

Education Required:
MBA pref.
Other Remarks: