Integrated Marketing Specialist – Ecommerce Confections

Job Title:
Integrated Marketing Specialist – Ecommerce Confections
Job Location:
Midwest
Relocation:
Limited
Position Level:
Assistant
Position Report To:
Director
Position Responsibilities:

The Integrated Marketing eCommerce Specialist understands the importance of compelling brand messaging while integrating an omni channel approach. In this role, this individual will promote company brands to support financial objectives through strategic imperatives that grow the online business by partnering with the eCommerce team and meeting customer goals.

Responsibilities:

  • Partner with eCommerce cross-functional team, Marketing, and Product Development teams to deliver compelling digital campaigns rooted in consumer and business insights that accelerate online demand
  • Ensure requests from key customer decision makers are adequately actioned and in a timely manner
  • Contribute to the development of national platforms, programs, and tools that address business priorities, customer needs, and marketing requirements
  • Execute jobs related to technology/process infrastructure, syndicating attributes to customers, and optimizing product detail pages
  • Serve as the liaison between the eCommerce cross-functional team and Marketing and help represent company with key customers
  • Monitor eCommerce industry and consumer trends to define improvements and opportunity gaps
  • Track and report specific KPI’s related to marketing programs and sales goals to ensure profitability
  • Work with Creative and IM to curate and deliver best-in-class digital content in support of national campaigns
Percent Travel:
Direct Reports:
Yes
Experience Required:
  • +2 years of experience in Marketing or Shopper Marketing with a focus on Digital & eCommerce
  • Experience working with retailers Pureplay or Omnichannel retailers like Amazon, Walmart, and Michael’s
  • Ability to meet tight deadlines and juggle multiple priorities, while flawlessly executing on projects in a fast-paced environment
  • Understanding of digital marketing – includes search engine marketing, paid performance marketing, content management, site taxonomy/architecture, online analytics
  • “Consumer first” mindset with the ability to execute against key insights
  • Exceptional internal communications skills both verbal and written
  • Positive and collaborative mindset is essential; experience operating in a matrix environment desired
  • Ability to "dive in," manage details, and have an "entrepreneurial" spirit
  • Advanced skills with Microsoft Office Excel, PowerPoint, Word
Education Required:
BS/BA
Other Remarks:
COMPENSATION AND BENEFITS:
Base Salary:
70000 (low): 65000 (high): 72000
Sign on bonus:
----
Bonus Potential:
Maybe
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
----
Car:
----
Car allowance:
Other Benefits: