Email Marketing Manager Craft / Art

Job Title:
Email Marketing Manager Craft / Art
Job Location:
Position Level:
Position Report To:
Position Responsibilities:

Seeking an Email Marketing Manager with at least 4 years of related experience with email marketing strategy and execution
Responsibilities of the Email Marketing Manager
•       Lead the end-to-end email program development and management, which includes strategy through scheduling and deployment.
•       Champion continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization, template development in collaboration with multiple stakeholders.
•       Own customer segmentation and contact strategies to drive increased traffic and engagement.
•       Analyze and report on specific campaigns, objectives, results and KPIs highlighting success, trends and opportunities.
•       Work to ensure dynamic and fresh content.
•       Evolve our channel strategies to meet the growing trends in consumer behaviors and technology advancements.
•       Focus on growing email house files using multiple strategies.
•       Become an expert on Responsys email, content management and deployment tools.
•       Analyze competitor email programs including the development of counter strategies and initiatives.

Percent Travel:
Direct Reports:
Experience Required:

•       Minimum 4 years’ related experience with email marketing strategy and execution
•       Experience with sophisticated email delivery tools (preferably Responsys) and maintaining a clean and current email database
•       Ability to monitor, analyze and report on campaign results and provide optimization recommendations to continually increase campaign effectiveness
•       Demonstrated ability to cultivate strong working relationships across functional groups and lines of business
•       Excellent planning, project management and communication skills
•       Proven knowledge of email fundamentals: CAN-SPAM compliance, reputation management and industry standard KPIs
•       Ability to multi-task and problem-solve in a fast-paced environment
•       Highly detail-oriented and proven copywriting/proofing ability

Education Required:
Other Remarks:
Seeking someone who understands email responses and segmentation.

Must be able to develop plans when to email / develop email strategies based upon product launches, promotions, trade-shows/events, education, etc.

Base Salary:
55000 (low): 50000 (high): 60000
Sign on bonus:
Bonus Potential:
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
Car allowance:
Other Benefits: