Director of Affinity Sales Travel / Tourism

Job Title:
Director of Affinity Sales Travel / Tourism
Job Location:
Position Level:
Position Report To:
Chief Operating Officer
Position Responsibilities:

Secure business for the company through leveraging existing client relationships with non-profit affinity organizations and developing new business relationships in the non-profit and related affinity sectors.

Essential Functions

  • Familiarize existing and prospective clients throughout the USA with the company, ships and itineraries through in-person meetings and timely follow-up communication.
  • Identify those voyages that best meet the institutional needs of the client to maximize sales results.
  • For key partners, create custom-designed sales and marketing plans to raise the profile of company voyages among travelers and provide special benefits that will drive sales.
  • In consultation with COO, establish sales targets for affinity travel market and monitor sales to ensure that targets are met.
  • Meet regularly with COO and sales team to assess progress and set strategy for addressing special sales needs.
  • Submit regular reports on sales activities to share with the team.
  • Issue confirmation letter/contract at the close of each sale specifying all terms related to marketing, comps, commission and related details.
  • Communicate with relevant departments regarding any special needs (sightseeing, shipboard programming, marketing, etc.) for specific clients.
Percent Travel:
Direct Reports:
Experience Required:
  • Extensive experience in affinity travel and with non-profit/affinity organizations.
  • Good listener who is able to assess and respond to the varied needs of clients.
  • Proactive, creative thinker in developing new business channels.
  • Strong communication skills coupled with ability to establish long-term business relationships founded on trust and integrity.
Education Required:
Other Remarks: