Senior Account Strategist Advertising
Research Strategist – Advertising Research Agency
Inspire with Creative Insights!
Ideal fit? = Planners + Creative Insights + Innovators + Moderators + Behavioral Scientists…all in one!
Thus, they are at the epicenter of every stage of the research and strategic process – from research design, to moderating, to analysis to leading innovation workshops and most importantly, delivering Creative Insight that inspires our clients. Because of our roots in qualitative research, strong experience in marketing research is a must. Moderating experience is a big bonus. Above all, you must clearly have a deep passion for listening to, understanding, and engaging people.
This is not a behind the scenes role. Research Strategists are on the front lines of client and agency-facing work and must quickly gain their confidence and build rapport. It should be clear to our clients that you are an expert in every element of the research process as well as an expert in the nuances of marketing/communications. You must be able to translate data and observations into insightful, focused recommendations on how to craft breakthrough positioning and communications.
While Research Strategists often work in partnership with each other, you will sometimes be asked to represent us on your own. Thus, everything you do must embody our core purpose of “inspiring people” and separating us from all other research firms and consultants. This means you must be exceptional in the way you engage people – both respondents in research and clients in a presentation. Beyond being a gifted strategic thinker, you must be an excellent writer – from the crispness of your language to your ability to tell stories through information.
- 7+ years of strategic advertising experience in Advertising Agency Creative or Account Planning (ideally both) or with a Research Agency specializing in advertising research, and/or;
- Experience as a senior level marketing executive with extensive strategic advertising experience, and/or;
- Experience in the behavioral sciences or fields grounded in psychology and human behavior, and definitely;
- Extraordinary interpersonal skills, easily demonstrated strategic acumen and a passion for solving problems
Perhaps most importantly, you must be deeply passionate for what we do and why we do it. And frankly, you must be someone with whom both clients and fellow employees genuinely love to work with. No whiners, blamers or sad sacks – only genuinely nice people need apply. Finally, candidates must be willing and able to travel extensively (as much as 40% at times, with a significant amount of international travel) and be self-motivated, needing little supervision.